Five is launching a web-only daily bingo show, in an attempt to drive traffic to its suite of online gaming services.
The programme, The FreeBingo Show, is now live each morning at 11am for one hour. According to the broadcaster, the move is intended to show "a concerted effort to broaden its revenues beyond traditional TV advertising".
Jonathan Lewis, Five’s head of digital media, said: "The business model that underpins commercial TV is changing and broadcasters must diversify their revenue streams. Gaming activities such as Five’s online bingo and casino services are just one such example of how broadcasters can broaden their revenue base beyond traditional sources."
Registration and the games are free for anyone over the age of 18 and viewers of the show can play for cash prizes.
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1 comments:
This is teriffic! it's really gonna be more fun for bingo games to go on television. many viewers will really enjoy it!
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